Credit Union of Georgia recently unveiled a new logo, created to help the credit union better tell its story and differentiate its brand.
“For years, non-members have confused our credit union with different entities, including other credit unions and even the state lottery,” said Amanda Arnold, vice president of marketing and business development for Credit Union of Georgia. “Every company should have a visual representation which sets them apart from other businesses. We believe our new logo will help us accomplish this.”
Credit Union of Georgia’s new logo is vastly different from its previous logo, which emphasized the Georgia peach. In Georgia, the peach is a common symbol used in logos and marketing art. While Credit Union of Georgia’s leaders want to keep the credit union true to its roots, they also view the credit union as modern and forward thinking. They wanted a logo that reflected that view.
The new logo is comprised of two letters, C and G, which form a monogram. The panels form a solid structure, symbolic of the strong foundation Credit Union of Georgia provides its members to build on. The panels also represent different stages in the journey of the credit union’s members’ lives.
“We are a forward-thinking and modern credit union, and we needed a logo which reflected that,” said Brian Albrecht, president and CEO of Credit Union of Georgia. “This logo is specific to us. It contains our initials and more accurately depicts us as a modern financial institution. We are very pleased with this fresh new look.”
The logo was designed by On the Mark Strategies, a firm specializing in logos, name changes, websites, speaking, strategic planning and branding for credit unions and banks.
Also featured in: CUToday