Credit union’s COVID-19 adaptations bolstered safety while improving member services
JACKSONVILLE, Fla. – First Florida Credit Union weathered the COVID-19 pandemic with record-setting growth and innovations that promise permanent improvements for members, according to a recent report from the credit union’s leadership.
Despite the national recession and widespread economic uncertainty last year, First Florida Credit Union grew its overall assets by $177 million and disbursed a record-setting $260 million in loans. Staff members also developed adaptions that are likely to continue improving services long after the crisis has ended.
The positive developments were announced and discussed during First Florida Credit Union’s recent annual meeting overseen by the company’s board of directors, which includes:
- Jon R. Lyon, Chairman (re-elected for 3 years)
- Sandy Magyar, Secretary (re-elected 3 years)
- Ken Jones, Director
- Cornita A. Riley, Vice Chairman
- Bob L. Bull, Director
- Nancy H. Meier, Director (re-elected 3 years)
- Dean Willis, Treasurer
- Rick M. Hood, Director
- Kyle Peters, Associate Director (newly appointed)
Many of the changes made last year helped members shift – without losing the personal touch – from traditional banking methods to online or digital services such as e-statements, online banking, mobile banking, and e-deposits. Video tutorials and Zoom webinars were developed to help teach members how to take advantage of new opportunities and to improve their financial education. Branches also optimized safe operations through a new appointment concierge service.
Amidst all these necessary changes, First Florida Credit Union opened its seventh branch in Jacksonville, completed renovations on its Southwood branch in Tallahassee, and spearheaded its
successful #LocalStrong campaign to support charitable giving in the communities where it operates.
First Florida Credit Union, headquartered in Jacksonville, operates 17 branches throughout the state of Florida. The organization’s guiding mission is to support its members’ financial aspirations by providing affordable financial products and services with outstanding member service.
For more information, visit www.firstflorida.org.