Lake Mary, Fla. (August 25, 2021) – As the UCF Knights charge onto the field this season, many of the student-athletes will have secured endorsements through the new Name Image and Likeness (NIL) laws. This fall, Addition Financial will kick off a brand partnership with UCF’s starting quarterback, Dillon Gabriel.
“Addition Financial is proud to partner with our hometown quarterback and support our Knights this fall,” said Katie Thomason, Vice President of Community Engagement and Partnerships. “Athletes like Dillon Gabriel are a shining example to our community, and we are excited to align our brands through this partnership.”
This brand partnership with Dillon Gabriel will run through the upcoming UCF football season and include social media engagement and other marketing opportunities. Through the NIL laws, student-athletes like Gabriel can grow as entrepreneurs while playing the sport they love.
“Addition Financial is a well-established credit union that is dedicated to the financial success of those who bank with them,” said Gabriel. “My hope is that this partnership will bring financial awareness to the UCF community. I want to use my platform to find creative ways to give back, and I know financial literacy is an area where we can all improve, especially as college students.”
The credit union began its longstanding relationship with UCF Athletics in 2013, after acquiring the naming rights to the Addition Financial Arena on campus. That same year, Addition Financial was named the official financial institution of the UCF Knights.
Since that time, Addition Financial has provided support to the UCF Athletics program through scholarships, comprehensive financial education workshops for student-athletes, and sponsorship of other initiatives. In 2015, the credit union launched an affinity debit card program with UCF Athletics, offering two co-branded debit card designs. Every time the card is swiped, Addition Financial makes a donation back to UCF Athletics.