Credit Union Times recently published an article discussing winning strategies for small credit unions — prominently featuring Gainesville’s HALLCO Community Credit Union.
The article asserted that HALLCO’s leadership has correctly identified the “right focus” for the credit union with about about 83.1 million in assets. That focus has allowed the credit union to grow its assets by about 300 percent in a dozen years.
“I thought we were a mile wide and an inch deep, and the board did as well,” HALLCO President and CEO Joe Foster told the Credit Union Times. “We were kind of meandering around and did not have a value proposition. So we had a strategic planning session.”