Coca-Cola Credit Union names new executive vice president

Coca-Cola Credit Union recently welcomed Vikki Sifuentes as its new executive vice president.

Vicki Sifuentes

Sifuentes will bring more than 27 years of experience in the financial industry to her new role, in which she will be responsible for all revenue-producing departments. Sifuentes will be instrumental in the development of the credit union’s long-term financial planning, programs and strategies.

Sifuentes began her 12-year credit union career as chief lending officer at Tus

caloosa Credit Union in Tuscaloosa, Ala. Most recently, she served as the executive vice president and chief experience officer at Alabama State Employees Credit Union in Montgomery, Ala.

“Sifuentes has a proven record of developing strong interpersonal relationships in order to achieve common corporate goals and has dedicated her career to motivating those around her to provide excellent member service,” according to a Coca-Cola Credit Union press release.